Benzina

Benzina, representing a retail segment of Unipetrol Group, is the largest network of petrol filling stations in the Czech Republic. Benzina has been a part of Central Europe’s largest refining and petrochemical group, PKN ORLEN, since 2005. 338 service stations in the Czech Republic, operating primarily in the economy segment include 198 Benzina stations and, in the premium segment, 113 are Benzina Plus stations; in addition, there are 27 service stations operating under the simplified model.

Goal

To create a new loyalty program and reward distribution system for Benzina stations’ customers, based on a mobile app

Scope of work

Solution design, user experience and user interface

01-Benzina01-Benzina
02-Benzina02-Benzina
03-Benzina03-Benzina
04-Benzina04-Benzina
05-Benzina05-Benzina
06-Benzina06-Benzina
07-Benzina07-Benzina
08-Benzina08-Benzina

Stations and rewards readily accessible

Main features of the mobile app were designed to function on smartwatches as well.

09-Benzina09-Benzina
10-Benzina10-Benzina
11-Benzina11-Benzina