Benzina
Benzina, representing a retail segment of Unipetrol Group, is the largest network of petrol filling stations in the Czech Republic. Benzina has been a part of Central Europe’s largest refining and petrochemical group, PKN ORLEN, since 2005. 338 service stations in the Czech Republic, operating primarily in the economy segment include 198 Benzina stations and, in the premium segment, 113 are Benzina Plus stations; in addition, there are 27 service stations operating under the simplified model.
Goal
To create a new loyalty program and reward distribution system for Benzina stations’ customers, based on a mobile app
Scope of work
Solution design, user experience and user interface
Stations and rewards readily accessible
Main features of the mobile app were designed to function on smartwatches as well.
