PolskiBus

PolskiBus.com is an innovative and economical inter-city express coach service based in Poland, serving both national and international routes. The PolskiBus.com service, launched in June 2011, offers great value fares from just 1 PLN (plus a 1 PLN booking fee). PolskiBus.com operates some of Europe’s most modern, high quality and fuel efficient coaches equipped with air conditioning, free Wi-Fi and disabled access.

Goal

To design a new version of their website and a mobile app using the BLE technology (iBeacon)

Scope of work

Solution design, user experience and user interface

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Beacons support navigation

Using the beacon feature in the mobile app, a new navigation system was created which directs every customer straight to his/her coach.

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Push notifications increase sales

Using the functionality of push notifications for mobile devices, a new system of intelligent offers was designed for the customers who, for example, have not purchased a return ticket.

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App connecting with a smartwatch

Live updates, customer´s tickets and platform instructions available on the smartwatch as well - just like on the mobile app.

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